About Assembly

Technology-powered digital publishers

Assembly is one of Canada’s fastest-growing digital media groups, dedicated to creating and distributing the Web’s most-read content. We credit our growth to the proprietary technology that powers our brands, delivering the content readers need when they need it.

We believe better content benefits everyone, which is why we work tirelessly to bring you content that informs, educates and entertains.

Meet Our Leadership

Marco PimentelGM / Co-founder

Tasked with overseeing Assembly's marketing and business objectives – across all products and platforms – Marco is focused on connecting the organization’s teams, nurturing creativity, and aligning the company’s goals and objectives across all properties, as well as its readers. Marco is passionate about addressing the need for digital innovation in North America’s publishing industry. Using strategic marketing, advertising, and branding expertise, Marco is focused, first and foremost, on improving traffic and user acquisition, ensuring that customers’ and partners’ needs are fully understood and met. Marco also holds the position of Chief Marketing Officer of Redbrick – the parent organization to a portfolio of companies, including Assembly.

Meet Marco

Aaron SundbergDirector of Technology

As a technology-powered media company, Aaron Sundberg is the Director of Technology, leaning on years of industry expertise to lead the overall technology team and direction. A passionate technology leader, tech enthusiast, Aaron leverages his expertise to provide clarity, direction and cutting edge technology to ensure Assembly is leading with a technology-forward approach. Aaron has fostered a team and environment that has been able to create technology to accompany and assist in the scale and growth that Assembly has been able to achieve. Prior to Assembly, Aaron has held various management and director-level positions for start-ups, digital media distribution as well as multi-billion dollar multinationals. Aaron holds a B.Sc. in Computer Science from the University of Victoria, and an MBA from Royal Roads University.

Meet Aaron

Jamie GeigerDirector of Advertising Operations

Jamie Geiger has spent the past 15 years aligning business development, technology, and online marketing to help businesses achieve scale. Jamie joined Assembly as a fledgling startup, leading overall operations before focusing on revenue strategy and execution as Director of Advertising Operations. Utilizing a blend of advertising technology and data to build strong relationships with industry-leading ad-exchanges and partners around the world, Jamie has helped Assembly drive more than 6 billion ad impressions annually to a fleet of owned and operated publications, leveraging industry-leading proprietary technology. Prior to joining Assembly, Jamie spent 3 years at Redbrick, the parent organization of Assembly, establishing the company’s compliance department and has successfully built and helmed a variety of products and teams through his focus on ad-tech and performance marketing.

Meet Jamie

Doug MiddletonDirector of Marketing

Before stepping into the role of Director of Marketing of Assembly, Doug Middleton spent over a decade building his performance marketing and sales expertise in the tech industry. As the leader of both the media and editorial teams at Assembly, Doug focuses on encouraging data-driven strategic growth through a variety of distribution channels and paid media sources. His experience and success are evidenced by Assembly’s significant growth, including fostering an audience of more than 25 million unique monthly users across the company’s platforms. Since his tenure began, Doug has also helped facilitate the rise of Assembly’s flagship property to one of the top health websites in North America. Doug is a firm believer that data speaks louder than words and beer tastes better earned.

Meet Doug

Max DennisDirector of Audience Development

As the Director of Audience Development, Max Dennis captures and engages the millions of visitors that Assembly’s sites see each day, developing them into long-term audiences. He maximizes their lifetime value by leveraging data, incorporating machine learning and AI. In doing so, Max ensures each reader receives personalized content delivered straight to them via email, messenger, or browser notification. Max is the founder of multiple startups and has held executive roles in performance marketing companies for more than ten years

Meet Max

Experts first

You can’t fake knowledge, which is why we hire team players who are experts in their respective fields, from writers and editors to marketing strategists. And, as a portfolio company of Redbrick—known worldwide as a leader in technology—we’re backed by the leadership that has built a reputation on super-scaling businesses from the ground up.

Visit Redbrick
We’re changing the game

We’re changing the game

We live in a time when traditional and digital media are in decline. But thanks to our proprietary technology, we’re able to leverage real-time audience insights to drive innovation in both our editorial and revenue strategies, keeping us ahead of the content curve, on our readers’ radar, and in our advertisers’ good books.

Join the Assembly Family

From marketing strategists to software developers, we’re a family of tech-savvy players who believe better content benefits everyone. If you do, too, you’re in the right place.